October 2009
6 posts
“I know — consumers are in control. Brands feel as if they must dive right...”
– When Silence Can Be Golden
Great, great post from Adweek. Well worth the read.
“Social media people recoil sometimes at the notion that sales and commercialism...”
– 7 Deadly Mistakes in Selling Social Media | Altitude Branding | Brand Elevation through Social Media
“Managing a brand has always been a slightly odd concept, given that consumers...”
– Why It’s Time to Do Away With the Brand Manager - Advertising Age - CMO Strategy
Totally agree with this post. Brand managers need to shift their current roles. Brand managers ultimately need to become community managers; helping and enabling the community themselves to actually become owners...
“but only a company that has been engineered from the ground up to support a...”
– What’s Wrong With Social Media Marketing Strategy
Absolutely a MUST READ. Yes, I put that all in capitals.
WatchBlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty on Vimeo (via Vimeo)
Absolutely inspiring stuff.
“Most companies are not in the business of publishing content. But in order to...”
– User Generated Content: Basics of UGC for SEO - Online Marketing Blog
Well worth a read.
September 2009
2 posts
What's Next In Marketing And Advertising (2009)
View more documents from Paul Isakson.
What’s Next In Marketing And Advertising (2009)
“[Brands, which are often untrusted, must develop advocacy programs to influence...”
– Checklist: Develop a Successful Advocacy Program « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing