Matthew Burgess (with a Social Media slant)...
[Brands, which are often untrusted, must develop advocacy programs to influence their market. Despite good intentions, several risks could result in mistrust and even backlash from those they seek to impress]
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— Checklist: Develop a Successful Advocacy Program « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Posted 2 years ago from bookmarklet
Source: web-strategist.com